01
Recruitment
Recruitment
More people wanting to work for you.
Crew stories, a day on site and careers content that shows a place worth working.
The Content Department
Your in-house content team, without the hire.
Monthly photo and video for South Australian businesses, planned around more enquiries, more applicants or more visitors. No lock-in contracts.
- From $3,900 a month, ex GST
- 48 hours to first edits, or that month's edit is free
- No lock-in 30 days' notice to cancel
The problem
Most businesses post in bursts. Then nothing.
A flurry when someone finds the time, then months of silence. Customers notice, and so does the algorithm. Here's what a year usually looks like.
Doing it yourself0 posts this year
With The Content Department0 posts this year
MomentumWhat builds when you keep showing upDoing it yourselfWith The Content Department
JanAprJulOctDec
Your socials have gone quiet.The last post was weeks ago, and nobody owns it.
Staff get asked for phone photos.So the business looks nothing like the work you actually do.
Every tender is a scramble.You hunt for decent photos the night before it's due.
You look smaller than you are.Competitors with half your capability look twice as professional online.
The maths
Why not just hire someone?
You could. A full-time content creator in Adelaide costs $65k+ a year, before super, gear, software and management.
And one hire is rarely all four of these at once:
StrategistKnows what to post and why.
PhotographerCaptures your people and your work properly.
VideographerFilms reels and feature videos that hold attention.
EditorTurns it around fast, every month.
| Full-time hire | The Content Department | |
|---|---|---|
| Cost | $65k+ a year, before super, gear, software and management | From $3,900 a month ex GST, gear and editing included |
| Skills | Usually one specialty | Strategy, photo, video and editing |
| Up to speed | Months of training and trial and error | From your first Kickstart |
| Management | Yours to manage | We run it. You approve the plan |
| Commitment | Employment contract | Month to month, 30 days' notice |
The plans
Pick the level that fits.
Every plan is month to month with 30 days' notice. Begin with a Kickstart and your full fee comes off your first two months.
Limited spots available
Not sure? Answer three questions.
How often do you want to post?
Do you want us to post and schedule it for you?
More than one site, brand or region?
Pick an answer and we'll point you to the right plan.
Flagship
Your whole content department, everywhere you operate.
From $11,000/month
Shooting
- Weekly presence and multi-site shoots
What you get each month
- 120+ photos
- 20+ short social videos
- A 2–5 minute feature video every second month A 2–5 minute film for YouTube, LinkedIn and your website, about a project, your team or your story. Delivered within 10 business days of filming.
Planning and posting
- Monthly planning call for shoots and scripts
- Quarterly strategy session
- Posting on Instagram, Facebook, LinkedIn and YouTube
- You approve every post first You see and approve each month’s posts before they’re scheduled. Nothing goes live without your OK.
- Monthly report
- Planned around up to 2 goals Pick up to two goals to plan around: more enquiries, more job applicants, more visitors, or your own.
Plus
- 48-hour first edits
- A bonus every quarter
Most popular
Department
Your full content department, every month.
$6,900/month
Shooting
- 2 half-days or 1 full day a month
What you get each month
- 80+ photos
- 12 short social videos
- A 2–5 minute feature video every quarter A 2–5 minute film for YouTube, LinkedIn and your website, about a project, your team or your story. Delivered within 10 business days of filming.
Planning and posting
- Monthly planning call for shoots and scripts
- Quarterly strategy session
- Posting on Facebook and Instagram
- You approve every post first You see and approve each month’s posts before they’re scheduled. Nothing goes live without your OK.
- Monthly "what worked" report
- Planned around 1 goal We plan your content around the result you want most: more enquiries, more job applicants or more visitors. Or bring your own goal.
Plus
- 48-hour first edits
- A bonus every quarter
Core
Stay visible and consistent.
$3,900/month
Shooting
- 1 half-day shoot a month
What you get each month
- 40+ photos
- 6 short social videos
Planning
- Monthly planning call for shoots and scripts
- Quarterly strategy session
- Monthly report
- Planned around 1 goal We plan your content around the result you want most: more enquiries, more job applicants or more visitors. Or bring your own goal.
- 48-hour first edits
- Social Media Playbook as a welcome gift
All prices ex GST. Month to month with 30 days' notice, no lock-in contracts. Travel within 1 hour of Mount Barker included. Feature videos are delivered within 10 business days of filming and sit outside the 48-Hour Promise.
Compare every plan side by side
| What's included | FlagshipFrom $11,000/mo ex GST | Department$6,900/mo ex GST · Most popular | Core$3,900/mo ex GST |
|---|---|---|---|
| Shooting | Weekly, multi-site | 2 half-days or 1 full day | 1 half-day |
| Photos a month | 120+ | 80+ | 40+ |
| Short social videos a month | 20+ | 12 | 6 |
| Feature video (2–5 min) | Every second month | Every quarter | — |
| Planning | Monthly planning call, quarterly strategy session | Monthly planning call, quarterly strategy session | Monthly planning call, quarterly strategy session |
| We schedule and post for you | Instagram, Facebook, LinkedIn and YouTube | Facebook and Instagram | — |
| You approve every post | ✓ | ✓ | — |
| Reporting | Monthly report | Monthly "what worked" report | Monthly report |
| Goals planned around | Up to 2 | 1 | 1 |
| 48-hour first edits | ✓ | ✓ | ✓ |
| Bonuses | Welcome gift and a bonus every quarter | Welcome gift and a bonus every quarter | Welcome gift |
Your goals
Pick what you need more of.
Every month is planned around a goal. Most businesses pick from these three, or you can bring your own. Core and Department plan around one goal; Flagship up to two.
01
Recruitment
02
Enquiries
Enquiries
More people asking for a quote.
Project showcases, capability videos and testimonials that keep you front of mind.
03
Visitation
Visitation
More people walking through the door.
Seasonal, event and booking-driving content for venues, cellar doors and tourism.
Our guarantees
What you can count on.
The 48-Hour PromiseFirst edits within 48 hours of the shoot wrapping, or that month's edit is free.
Used, not storedOnce you approve the month's posts, we schedule them and they go live on the dates we planned. Your content gets used, not left in a folder.
No lock-in contractsMonth to month with 30 days' notice. Stay because it works.
The bonuses
Every place you show up, refreshed through the year.
Department and Flagship come with a bonus every quarter, the kind of work you'd normally hire a specialist for. Each one is built from your regular shoots.
| When | Bonus | Core | Department | Flagship |
|---|---|---|---|---|
| Welcome giftSocials | Social Media PlaybookThe playbook we use behind the scenes, plus simple ways your whole team can help your content go further. | Included | Included | Included |
| Months 1–3People | Team Photo SetLinkedIn-ready headshots for your key staff, plus a team group photo. | Not included | Included | Included |
| Months 4–6Google | Google Profile RefreshFresh photos for your Google profile, plus a few simple tips to help more people find you. | Not included | Included | Included |
| Months 7–9Website | Website RefreshNew photos and a hero video for your website, plus a short list of easy improvements. A review, not a rebuild. | Not included | Included | Included |
| Months 10–12Your year | Year-in-Review FilmWhat a year it's been! It's worth stepping back to recognise how far you've come. Your best moments, wins and people in one highlight film, made to share with your team, your customers and your socials. | Not included | Included | Included |
| AlwaysEvery plan | Content Library and insured shootsEverything we shoot for you, ready to download any time while you're with us and yours to use for life, plus insured shoots that follow your site rules. | Included | Included | Included |
Limited by design
We only take on a limited number of partners.
It's how every partner gets 48-hour edits, a fixed shoot slot and our full attention.
Limited spots available
The monthly rhythm
One month, start to finish.
The same simple rhythm every month, so content just keeps arriving, with very little of your time.
- Every month
A fixed shoot slot
Your shoot day is locked in each month, so content never stalls.
Your time: none - A week before
Plan
A monthly call a week out to plan the shoot and any video scripts: jobs on site, launches, hiring, seasonal moments. You approve the ideas.
Your time: a short call - Shoot day
Shoot
We come to you and capture the work as it happens, around your schedule.
Your time: a quick hello, or longer if you're on camera - +48 hours
First edits
Your first edits land within 48 hours of the shoot wrapping, or that month's edit is free.
Your time: a quick look and approve - +5 days
Full library
The rest of the month's photos and videos, edited and ready, within 5 business days.
Your time: none - Through the month
Posting
On Department and Flagship we schedule and post it for you, once you've approved the month's posts. On Core, you post it yourself, with your Social Media Playbook to guide you.
Your time: a quick approval - Month end
Report
A short report on what worked, so next month's plan is sharper.
Your time: a five-minute read - Every quarter
Strategy
We step back, look at the results and set the brand direction and goals for the next quarter.
Your time: a strategy session
What one shoot gives you
One day on site.
A month of content back.
Up to120+photos a month on Flagship
12short social videos a month on Department
48 hrsfrom shoot to first edits
Is it right for you?
Who it suits.
A good fit if…
- You do work worth showing every month: jobs on site, projects, harvests, launches
- You want to show up every week, but nobody in-house owns it
- You need more enquiries, more applicants or more visitors
- You want great content without it eating into your week
Probably not yet if…
- You only need new photos once or twice a year. A Kickstart will suit you better
- You're planning one big production or launch. Request a quote instead
Track record
Five years in‑house before this.
Before starting Threadgold Media, Jayden spent five years as the in-house creator for an established South Australian business, running photo, video and marketing every month. That's where The Content Department comes from.
330k+followers grown in that in-house role
5 yearsrunning a business's content, month after month
Good questions to ask.
How much of my time does it take?
Very little. Usually a short planning call a week before the shoot, a quick hello on shoot day (longer if you're on camera) and a few approvals. We handle the shooting, editing and, on Department and Flagship, the posting.
Do you post for us?
On Department and Flagship, we schedule and post for you. Department posts on Facebook and Instagram; Flagship on Instagram, Facebook, LinkedIn and YouTube. You approve each month's posts before anything is scheduled, so nothing goes live without your OK.
Core doesn't include posting. You post the content yourself, and your Social Media Playbook shows you how.
What's the 48-Hour Promise?
Your first edits land within 48 hours of the shoot wrapping, or that month's edit is free. Hours are counted Monday to Friday, so a Friday shoot lands by Tuesday. The clock pauses for anything on your side, like approvals, assets or site access.
Is there a contract?
Yes, a simple agreement that sets out what's included and how we work together. There's no lock-in: every plan is month to month with 30 days' notice.
Can we try you first?
Yes, that's what the 48-Hour Content Kickstart is for. Join within 7 days of your review call and your full Kickstart fee comes off your first two months.
Who owns the content?
You get a lifetime usage licence on everything we deliver, and your Content Library keeps every file we've shot for you while you're with us. Threadgold Media keeps ownership of the files.
What happens if a shoot day can't go ahead?
Weather calls are ours to make: we shoot in most conditions and only move a shoot if it's genuinely unworkable. Grey skies, mist or a bit of rain often make for great looking shots.
Start here
Begin with a Kickstart.
See how we work with one 48-Hour Content Kickstart. If you love it, join within 7 days of your review call and the full fee comes off your first two months.
- Plans from $3,900 a month ex GST
- 48-hour first edits, or that month's edit is free
- No lock-in, 30 days' notice
- Only a limited number of partners at a time