Behind the scenes · 4 minute read
First light, 97-year-old vines and a crew that never stops.
What it's like to photograph vintage at Bleasdale in Langhorne Creek, and why the best shots came from the people, not the scenery.

Vintage only happens once a year, and it doesn't wait for anyone. When Bleasdale asked us to join their early-morning hand-picking crew, the brief was simple: capture the moments that usually go unseen. Hands, fruit, first light, and the people behind every bottle.
Here's how the morning came together.
1An early start for the light
Hand-picking starts early to beat the heat, which happens to line up perfectly with the best light of the day. Low sun through the canopy turns the leaves gold and gives faces a soft, warm glow that you simply can't recreate at midday.
The trade-off is that the light changes fast. The first hour gives you long shadows and colour; by mid-morning it's flat and harsh. So we planned the wide, scene-setting shots for first light and saved the close-up detail work for later.

2Find the details that tell the story
Bleasdale's Verdelho vines were planted in 1930. That's nearly a century of history, and it's exactly the kind of detail that makes content feel specific to one business instead of any vineyard anywhere.
We looked for those moments all morning: the weathered block sign, grapes cupped in a picker's hands, a bucket tipped into a full bin. On their own they're small. Together they show the care that goes into the product.
3Shoot people while they work
The hardest part of the job, and the most rewarding, was the portraits. Nobody stopped to pose. The crew were working hard and moving constantly, so every portrait came from reading the rhythm of the work and waiting for the right moment.
That means a lot of patience and a bit of empathy: knowing when someone is comfortable, when to step back, and when a quick smile between buckets is the shot. Bleasdale put it better than we could:
“As his subjects were all working hard, constantly moving, this is quite difficult to achieve. You also need a certain level of empathy to know when to take the shot to show that person at their best.”Kate Mooney, Marketing Manager · Bleasdale Winery · Read on Google
4Think about where the photos will live
A vintage shoot isn't just for one Instagram post. The photos from that morning now run across Bleasdale's socials, website and reports. Knowing that up front meant we shot a mix: wide landscape frames for web banners, vertical shots for socials, and clean detail images that work in print.
What any business can take from this
- Book the shoot around the moment that matters, even if it means an early start
- Look for the small details that make your business unmistakably yours
- Photograph your people doing the work, not standing in a line
- Plan for every place the photos will be used, not just one post
Every business has its own version of vintage: the busy season, the big job, the day the new machine arrives. Those are the days worth capturing.
See the full Bleasdale gallery.
Fifteen photos from vintage morning, plus what Bleasdale had to say.