Construction & Trades

Cartel Equipment Hire

Cartel is building a new website and needed imagery to match: every machine in the hire range, shot properly and in one consistent style. So we designed a campaign around the build. Over six months and four shoots we captured the full fleet, from turf aerators to track loaders, on real jobs with real dirt and the bright Cartel orange front and centre. The campaign also delivered photo and video creative for social ads, giving Cartel a library to draw on across the new site, socials and paid ads for years to come.

Client: Cartel Equipment Hire
Industry: Construction & Trades
Services: Brand campaign, Photography, Videography
Year: 2025–26
Location: Murray Bridge, SA

Orange Cartel excavator digging at the top of a dirt trench

Mini excavators

Digging, trenching and auger work, shot low and wide so the machines look as capable as they are.

Cartel mini excavator with an auger attachment beside dirt mounds

Excavator bucket silhouetted against the sun

Operator at the controls of an orange Cartel excavator

Operator seated in a Cartel Equipment Hire mini excavator

Cartel mini excavator loaded onto a hire trailer

Turf and garden

Aerators and scarifiers at work, down to the cores pulled from the lawn.

Green turf aerator on a freshly mown lawn

Close-up of a turf aerator pulling cores from the lawn

Hand holding soil cores pulled up by the turf aerator

Red Cartel Equipment Hire lawn machine on green grass

Turf aerator leaving rows of cores across a lawn

Kanga loaders and trenchers

Compact loaders moving dirt and cutting trenches, with the dust left in.

Operator on a mini loader tipping a bucket of dirt

Mini loader bucket dumping soil in a cloud of dust

Operator driving a mini loader along a trench

Mini loader with a rake attachment levelling the ground

Operator carrying a full bucket of dirt on a mini loader

Trencher attachment cutting a long trench in sandy ground

Scissor lifts

Working heights shown against the shed, so customers can see the reach at a glance.

Orange scissor lift fully extended against a dark shed

Operator stepping onto an orange Snorkel scissor lift

Operator waving from a raised scissor lift platform

Rollers

Compaction gear from the shed to the job.

Operator driving a yellow ride-on roller out of a shed

Yellow ride-on roller compacting a gravel road

Operator seated on a yellow ride-on roller

Yellow ride-on roller compacting sandy ground

Track loaders

Earthmoving with the Manitou track loaders, and the people who hire them.

Red Manitou track loader pushing dirt in a cloud of dust

Track loader levelling ground with its bucket

Operator driving a red Manitou track loader towards the camera

Operator climbing into a Cartel Manitou track loader

Handshake between a Cartel team member and a customer on site

Delivered to site

Every hire ends the same way: on a trailer, on time, ready to work.

Hire trailer and tipper truck parked outside a large dark shed

Ride-on roller and track loader lined up outside a shed

Red track loader on a hire trailer hitched to a ute

White ute towing a mini excavator through a farm gate

“I've had Jayden out multiple times over the years to shoot photos for Cartel Equipment Hire, and every time he comes up with something new and different. The shoots always look great. I get awesome feedback from my customers, and people are always asking who I use for advertising.”

Tim Synnett, Owner · Cartel Equipment Hire · Read on Google

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